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Research trends on Hula activities in Japan

Research data as of April 2004 prepared by Ikaros Publications LTD.

The Hula market in Japan has become an essential business target for Hawaii

The numbers of Hula fans is expanding throughout Japan. This trend originated from the first Hawaiian boom about 40years ago and a moderate but steadily growing Hula market has been established in Japanese since then. Now with the synergy of the recent Hawaiian boom and "Iyashi" or healing boom ( a trend where people seek out things that are physically and mentally soothing ) , the Hula market has become energized and is now attracting a younger generation of enthusiasts in greater numbers then ever. With the objective of finding out more about the prospective Hula market , the magazine " Sutekina Hula Style " conducted research on those enthusiasts who participate in hula classes through " culture schools " , community centers , gyms , and Hula Halaus throughout Japan.

The number of hula class participants throughout Japan

Type of class Organizations Number of
classes
Number of students
1 Culture Schools Major culture schools
Medium & small culture schools
18
212
About 54,000
Uninvestigated
Total 230 54,000 or more
2 Community Centers
*Based on 4,919 local municipalities community centers nationwide.
Community centers which have dance classes (Hula) for the public. 1,230 About 24,000
3 Gyms
*Based on 2,164 gyms nationwide.
Major gyms
Major and small gyms
8
2,156
51,200
Uninvestigated
Total 2,164 51,200 or more
4 Domestic Hula Halaus Halau list (created by Ikaros)
Members of the All Japan
Hula Association
Maile Honma Hula school
204

15
1
40,800

60,000
20,000
Total 220 120,800
The total number of Hula students in Japan 250,600 or more

Research data as of April 2004 prepared by Ikaros Publications LTD.

The higher numbers are expected if the medium and small size culture schools and gyms are coverd in this research. In additions , judging from the recent trend of a growing Hula population , it is clear how important the future Hula market will be to Hawaii's business.



Hula lesson participations fees

Organization Registration fee Annual lesson
fee per student
Annual
spending fee
per student
Total nation
wide annual
spending
1 Culture Schools \5,000 \60,000
(12 months)
\18,000 \3,510,000,000
2 Community Centers Free \18,000
(12 months)
\65,000 \442,800,000
3 Gyms \10,000 \162,000
(12 months)
\172,000 \8,806,400,000
4 Domestic Hula Halaus \5,000 \72,000
(12 months)
\77,000 \9,301,600,000
Total \22,060,800,000
$195,228,318

(Calculated at the exchange rate on 6/08/06, $1.00=113yen)

Research data as of April 2004 prepared by Ikaros Publications LTD.

In addition to the amount of spending shown above, people who take Hula lessons also contribute to Hula market by purchasing Hula and Hawaii related materials, such as costumes, Hawaiian music CDs, vacations to Hawaii, event participations fees, etc. This data reveals that the Hula market in Japan is a more important market for Hawaii's business than we had thought.



Qs As about Hula classes in Japan

Q: What are "culture schools" ?
A: In Japan there are many facilities run by business that mainly cultural classes. These are called "culture centers" and they provide the public with opportunities to learn and experience various cultural activities through classes in liberal education, art, various hobbies, martial arts, exercise studio, etc.

Q: What are the Ko-min kan or community centers?
A: Community centers are operated by local municipalities to provide places where people in the community can participate in cultural activities or learn something that they are interested in at a low cost. Many public halls and centers throughout Japan are equipped with high tech features and are being used more and more for hula classes as well other cultural activities.

Q: What are gyms?
A: Gyms are fitness facilities that teach swimming, resistance training. Golf , tennis, and dance. Hula classes are popular as are Jazz dance and ballet.

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